A Better Approach. Nobody likes to waste money and SEO estimates sometimes come with sticker shock. So when a company requests an SEO pilot project (3 months or less) I understand their perspective and desire to make sure they don’t throw good money after bad. The problem is that SEO is not something that necessarily has an immediate result.
https://infolific.com/technology/internet/seo-pilot-projects-are-a-bad-idea/