Phone: (727) 205-5022
Tide and Ledger LLC is a bookkeeping and financial management firm based in Tampa, Florida, serving growing businesses across the Tampa Bay region and, on a remote basis, nationwide. According to the firm, it is run by Andrew and Cassie Murphy, a husband-and-wife team, and handles bookkeeping, financial reporting, and back-office operations. The firm describes itself as small by design, with clients working directly with the two founders rather than an associate or junior hire.
Services
The firm organizes its offering around three primary areas. Weekly bookkeeping covers transaction categorization and coding, bank and credit card reconciliation, accounts payable and vendor bill management, accounts receivable tracking and follow-up, and payroll processing and payroll tax filings. The firm states that monthly financial statements are delivered by the fifteenth of each month, with a year-end package prepared for the client’s CPA at tax time.
Managerial accounting is offered as a reporting layer on top of clean books. This includes profitability analysis by service line, project, or department, cash flow forecasting and runway projections, budget versus actual reporting with variance analysis, break-even analysis for hiring, equipment, or expansion decisions, and custom KPI dashboards.
Back-office support covers chart of accounts restructuring, vendor management and bill pay coordination, process documentation and cleanup, accounts receivable collections follow-up, and financial system integrations and automation. The firm also provides QuickBooks services, including new QuickBooks Online setup, migration from QuickBooks Desktop to QuickBooks Online, cleanup and restructuring of existing files, integrations with payroll and payment processing, and team training.
Who They Serve
Tide and Ledger states that its clients run service companies, professional firms, and owner-operated businesses across Tampa Bay. The firm lists contractors and trades, including construction, HVAC, plumbing, electrical, and roofing, as a focus area, alongside professional services and agencies such as healthcare practices, marketing agencies, and consultants. It also names franchise owners, including multi-unit operators and owner-run franchise businesses, and owner-operated businesses generally. The firm notes that it works with companies whether they have five employees or fifty.
The firm’s site also lists industry pages for bookkeeping aimed at contractors, HVAC companies, plumbing companies, electrical contractors, roofing companies, and franchise owners in Tampa Bay.
Approach and Tools
The firm works primarily through QuickBooks. It states that it connects to client bank accounts and QuickBooks through secure, read-only integrations, categorizes transactions and reconciles accounts each week, and flags items needing attention. Cassie Murphy is described as holding Advanced QuickBooks Online ProAdvisor, QuickBooks Payroll, and QuickBooks Online Accountant certifications, and handles weekly bookkeeping, payroll processing, QuickBooks setup and migration, and daily client communication. Andrew Murphy is described as handling operations, client strategy, onboarding, financial system design, managerial accounting, and consulting, with a background that includes enterprise IT project management, trades operations in HVAC, plumbing, and electrical, and an MBA in strategic finance.
The firm describes its model as remote-first, with work done through secure QuickBooks integrations and cloud-based tools, while remaining available for in-person meetings for clients in Tampa Bay. It outlines a process that begins with a free thirty-minute call to review current books, followed by system setup or cleanup, and ongoing weekly updates with monthly reporting.
Service Area
Tide and Ledger is based in Tampa Bay and lists service across Tampa, Clearwater, St. Petersburg, Brandon, Riverview, Lutz, Wesley Chapel, New Port Richey, and the surrounding Pasco, Hillsborough, and Pinellas County areas, with remote bookkeeping available across Florida and nationwide.
For Tampa Bay businesses seeking weekly bookkeeping, managerial accounting, and back-office support with a focus on contractors, trades, and owner-operated companies, Tide and Ledger LLC presents itself as a small, founder-led team operating on a remote-first basis with local availability.