Search Appeal | WordPress Search Engine Optimization
West Palm Beach, Florida-based Search Appeal is a WordPress design and SEO agency founded by Meghan McKenna, who previously operated under the name Bazooka Digital. The firm specializes in technical search engine optimization audits, WordPress website design and development, and local search optimization for businesses seeking improved organic visibility.
The agency follows a three-step methodology: conducting technical SEO audits to identify weaknesses and opportunities; optimizing websites to improve search rankings for qualified, relevant terms; and designing technically optimized, creatively distinct WordPress sites. Transparency and client empowerment are highlighted as guiding principles throughout the engagement process.
Search Appeal received funding through the First Steps grant from the City of West Palm Beach and holds membership with 1909, a local business organization. These affiliations signal the agency’s ties to the local entrepreneurial community and its standing as an established small business in the area.
Client testimonials on the homepage reference improvements in website performance, page speed optimization, and search ranking results across various industries. Reviewers describe expertise in both the technical and design dimensions of WordPress-based web presence. The agency works with businesses across multiple sectors, focusing on organic search growth through combined technical and design improvements delivered through the three-step audit, optimize, and design process.