Mastering Structured Data for Your Website: Technical SEO Tips
Roger West Creative and Code is a digital marketing agency with headquarters in Tampa, Florida and a second office in Atlanta, Georgia. This article, authored by Ben Sperduto, Senior Content Strategist, and published May 15, 2024, covers the implementation of structured data as a component of technical SEO.
The article defines structured data as “a standardized format to annotate elements on a webpage” that enables search engines to understand page content with greater precision. The primary vocabulary covered is Schema.org, with JSON-LD identified as the recommended implementation format. Common schema types explained in the article include Product, Article, Event, Recipe, FAQ, and Local Business schemas, each described in terms of the search result features it can activate.
Roger West explains that structured data generates rich snippets in search results, displaying supplementary information such as ratings, pricing, and product availability directly in the listing. The agency notes these enriched results can increase click-through rates and improve overall search visibility. Additional benefits discussed include knowledge panels, enhanced SERP features, and improved user experience stemming from more informative search listings. The firm frames its SEO approach as focused on the technical details that drive website performance, with structured data and schema implementation cited as central to ensuring clients are represented accurately in search results.
Contact information listed for Roger West includes the email address info@rogerwest.com and the phone number 800-237-5969. The agency serves clients through its Tampa and Atlanta offices.