Florida directory

Florida Firms

Pool Service Company – Custom Pool & Spa Mechanics Inc.

For more than 30 years, Custom Pool & Spa Mechanics Inc. has provided pool service along Florida’s Treasure Coast. The company serves Martin, St. Lucie, Indian River, and Palm Beach Counties, including the communities of Jupiter, Hobe Sound, Palm City, Jensen Beach, Stuart, and Port St. Lucie. It can be reached at (772) 283-3332 or by email at info@custompoolmechanics.com, and it offers free consultations and estimates.

The firm offers a broad range of services covering both new construction and ongoing care. It designs and constructs custom pools from concept through completion, and it performs pool resurfacing using current technologies. Additional offerings include pool pavers, custom spray decks, weekly maintenance and cleaning, equipment repairs for all pool types, and leak detection services. The company states that all work is handled in-house to maintain quality control across each project.

Custom Pool & Spa Mechanics is an authorized warranty center for several major manufacturers, including Pentair, Jandy, Pool Pilot, AquaCal, and Diamond Brite products. This authorization allows the company to service and stand behind equipment from those brands. The team is described as certified and professional, and the firm characterizes itself as one of the leaders in pool service and plastering in its area.

Renovation and resurfacing are highlighted as core specialties, with the company emphasizing expert renovations that transform existing pools. Its weekly maintenance program is described as keeping pools sparkling clean year-round, and its repair services cover equipment for all pool types, with fast identification and resolution of leaks. The combination of construction, resurfacing, maintenance, and repair lets the firm support a pool across its full lifecycle.

The company maintains a Facebook page at facebook.com/CustomPoolSpaMechanics. For Treasure Coast homeowners seeking pool construction, resurfacing, maintenance, equipment repair, or leak detection, Custom Pool & Spa Mechanics presents itself as an established local provider serving four counties.

https://custompoolmechanics.com/

Structural Concrete Contractor – Ceco Concrete Construction

Ceco Concrete Construction is a design-assist-build structural concrete contractor headquartered in Coral Gables, Florida, with a parent company that traces its origins to 1912 and more than 110 years of operating history. The firm describes itself as the nation’s leading design-assist structural concrete contractor, focused on solutions that maximize constructability value while meeting project goals.

The company completes more than 100 projects annually across multiple states, representing over 20 million square feet of contact area. Its service offerings include preconstruction design-assist work and full construction capabilities, and its project portfolio ranges from custom homes to football stadiums and multistory residential, hospitality, institutional, parking, and office buildings. An in-house engineering department supports innovation and value engineering, while dedicated safety and training functions are integrated across operations.

Ceco reports several operating statistics, including an approximately 75 percent annual repeat client rate and 1.3 million cubic yards of concrete poured. The firm states that employee tenure averages more than 15 years across the organization, which it links to investment in workforce development and career growth. Its stated core values center on safety, quality, and productivity, with an emphasis on collaboration with industry partners and the integration of structural and mechanical systems.

The company acquired Tribco Construction Services in 2005, a Chicago-based firm, and in 2016 merged its Chicago office with Tribco to combine their expertise. Tribco operates as a subsidiary with 100 percent Women’s Business Enterprise certification and maintains a substantial formwork equipment inventory.

Ceco maintains operations in Coral Gables, Florida and Chicago, Illinois, supporting a national footprint from those locations. Contact is available through the company website for project inquiries and employment opportunities. From its Coral Gables headquarters, Ceco Concrete Construction provides design-assist and full structural concrete construction services for a wide range of building types nationwide.

https://cecoconcrete.com/

Essential Oils Retailer – Florida Oils RN

Run by Sheila Tucker and based in Navarre, Florida, Florida Oils RN is an essential oils business focused on doTERRA products and related wellness goods. The company combines product sales with educational resources, aiming to help customers explore essential oils with confidence through quality products and informational content.

The product lineup includes individual essential oils such as Frankincense, Lavender, Tea Tree, Wild Orange, Citrus Bloom, Rose, and Geranium, along with branded merchandise featuring essential oil-themed designs. Featured items include a product called Less Stress More Scent priced at $27.00 and themed mugs priced at $19.50 each. The business offers free shipping on orders and runs promotions such as Endless Summer Products and wholesale pricing on Frankincense. Customers are also invited to become wellness advocates or to leave reviews, with incentives noted for doing so.

Education is a significant part of the site, which hosts an extensive blog covering aromatherapy, cooking with essential oils, sunscreen and sun protection, wellness routines for beginners, and nervous system support. The website adds interactive games tied to specific oils, including Citrus Bloom, Vetiver, Wild Orange, Lavender, Tea Tree, and Cilantro, alongside do-it-yourself guides for projects such as pet spray and bug spray. These resources are presented as ways for customers to learn about and apply the oils in everyday routines.

Florida Oils RN maintains an active social media presence across Instagram, Facebook, YouTube, and Pinterest, where it shares product information and educational material. The business can be reached by email at sheila@floridaoilsrn.com for orders and questions. Operating from Navarre in the Florida Panhandle, the company serves customers interested in doTERRA essential oils, themed merchandise, and wellness-focused guidance, with its blog, DIY content, and interactive features supplementing the core retail offering of oils and accessories.

https://floridaoilsrn.com/

CPA Firm – MartinBrown CPAs & Advisors

MartinBrown CPAs & Advisors is a boutique accounting firm formed in Naples, Florida, that serves select local and national clients with complex tax, business, and accounting matters. The firm was founded in 2006 by Daniel Brown, a third-generation CPA, and brings Big 4 background and training together with decades of technical depth to its engagements. Its office is located at 3411 Tamiami Trail North, Suite 201, in Naples, Florida 34103.

The firm’s core services include tax planning and compliance, private client services, family transfer and wealth planning, and consulting and transaction services. It specializes in serving high-net-worth families, closely held business owners, and private clients. Daniel Brown often acts as a family CFO for clients, coordinating tax planning, compliance, business operations, financing decisions, and multigenerational wealth planning. The work encompasses complex income tax filings, IRS and state tax resolution, closely held business advisory, bank and capital financing packages, and sophisticated tax strategies for individuals and fiduciary clients.

Leadership extends beyond the founder to a team that includes Partner Larry Martin, who holds CPA, CFA, and CFP credentials; CFO Audrey Niesen; COO Meghan Harlem; Tax Director Natalie Gacon, who holds an MBA and CPA; and Director of Training Heather J. Ayers, a CPA dual-licensed in Florida and Kentucky. This range of credentials supports the firm’s emphasis on technical depth across tax, finance, and planning disciplines.

MartinBrown operates on a referral-only basis and works by appointment only, reflecting its boutique positioning. Business hours are Monday through Friday from 9am to 4pm. The firm can be reached by telephone at (239) 254-8306 or by email at admin@martinbrowncpas.com. It holds memberships with professional organizations and maintains adherence to privacy and accessibility standards. For Naples-area families and business owners with complex financial situations, the firm presents itself as a specialized advisory practice.

https://www.martinbrowncpas.com/

Gym and Fitness Center – North Florida Fitness

North Florida Fitness is a gym and fitness center located in Starke, Florida, offering a range of training options for members at different experience levels. The facility provides modern gym equipment and presents itself as dedicated to helping members reach their fitness goals through a combination of professional guidance and group programming.

A central part of the offering is personalized fitness planning. According to the gym, expert trainers build individualized plans tailored to each member’s goals and current fitness level, with programs designed to accommodate beginners as well as more experienced athletes. This one-on-one approach is paired with structured group fitness classes that the facility describes as fun, challenging, and effective, spanning high-energy cardio workouts and strength training sessions.

The group class format is positioned as both a workout and a community experience, emphasizing the social aspect of exercising alongside others. The gym highlights this combination of individualized coaching and shared classes as a way to keep members motivated and engaged over time. Members can manage their accounts through an online portal that supports login and account services, and the business operates on a membership model with enrollment available through its online platform.

North Florida Fitness maintains a presence on Facebook and Instagram, where it shares updates and engages with members and the local community. Prospective members are directed to the gym’s memberships page and contact information for details on signing up, joining classes, and learning more about the available programs and equipment.

Serving the Starke area in north central Florida, the center brings together state-of-the-art equipment, trainer-built fitness plans, and a schedule of group classes under one roof. For residents in and around Bradford County looking to start or continue a fitness routine, North Florida Fitness offers a locally based option that supports both independent workouts and instructor-led group training within a single membership facility.

https://northfloridafitness.com/