Manufacturers Representative Agency – Specified Sales Associates
Specified Sales Associates, known as SSA, is a sales agency that represents manufacturers across industrial and commercial sectors from its base in Orlando, Florida. The firm recently merged with Lynch Sales Group, with Michael Lynch, the previous owner, continuing in an operational role. The merger was announced in January 2025, with the company signaling continuity of service through the transition.
SSA serves the industrial PVF, water and wastewater, mechanical, and commercial plumbing markets. Its customer base includes wholesale distributors, contractors, engineers, industrial plants, and MRO buyers, and the agency works to connect those customers with the manufacturer lines it represents. The company describes itself as a premier manufacturing representative firm committed to representing manufacturers that are leaders in their respective fields while providing sales support across these markets.
The firm characterizes its approach as delivering attentive service through highly trained and dedicated sales representatives focused on building long-term, profitable relationships. It emphasizes strong communication and tailored solutions, stating that its service is intended to consistently match or exceed customer expectations throughout all phases of the sales process. This relationship-driven model is presented as central to how SSA supports both the manufacturers it represents and the distributors and contractors it serves.
The corporate office is located at 12301 Lake Underhill Road, Suite 237, Orlando, FL 32828. The company can be reached by phone at (407) 278-7004 and by email at industrial-info@ssafla.com. SSA maintains a social media presence on Facebook, LinkedIn, Instagram, and YouTube under its SSA Florida handles, and it operates under the ownership of Mario Fernandez.
Anchored in the Orlando metro area, Specified Sales Associates positions itself as a Florida-based manufacturers representative connecting industrial and commercial plumbing, water, wastewater, and mechanical product lines with distributors, contractors, engineers, and plant operators throughout its market segments.